{"id":35,"date":"2014-04-10T15:13:34","date_gmt":"2014-04-10T15:13:34","guid":{"rendered":"http:\/\/vancedesigns.mystagingwebsite.com\/?p=35"},"modified":"2014-04-13T20:27:50","modified_gmt":"2014-04-13T20:27:50","slug":"testing-work-6","status":"publish","type":"post","link":"https:\/\/www.vancedesigns.com\/?p=35","title":{"rendered":"Brand Design"},"content":{"rendered":"<p>Too often overlooked as just \u201ccompany logo\u201d I believe in brand as a much bigger picture. I look at brand as a driving force to success that involves many aspects of design involvement. <em>Brand definition<\/em> is the starting point. Looking further, design should involve efforts towards <em>brand position<\/em>, <em>Brand equity, <\/em>and the continuing <em>brand image<\/em>.<\/p>\n<p dir=\"ltr\">Brand needs to be reflected not only in logo, but in the content, style of the website, and extending to the \u201cfeel\u201d of every aspect of the company.<\/p>\n<h3>Recent Work<\/h3>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-35 gallery-columns-2 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/logo_no_tag.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"108\" src=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/logo_no_tag-150x108.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-341\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-341'>\n\t\t\t\tLogo\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/mill33_salesheet.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/mill33_salesheet-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-345\" srcset=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/mill33_salesheet-150x150.png 150w, https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/mill33_salesheet-380x380.png 380w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-345'>\n\t\t\t\tsalesheet\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/cards_l.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/cards_l-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-333\" srcset=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/cards_l-150x150.jpg 150w, https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/cards_l-300x300.jpg 300w, https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/cards_l-380x380.jpg 380w, https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/cards_l.jpg 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-333'>\n\t\t\t\tBusiness Cards\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/TS_campaign.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/TS_campaign-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-343\" srcset=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/TS_campaign-150x150.jpg 150w, https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/TS_campaign-380x380.jpg 380w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-343'>\n\t\t\t\tFlyer\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/pullup_l1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/pullup_l1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-335\" srcset=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/pullup_l1-150x150.jpg 150w, https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/pullup_l1-300x300.jpg 300w, https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/pullup_l1-380x380.jpg 380w, https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/pullup_l1.jpg 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-335'>\n\t\t\t\tBanners\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/brewlabs.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/brewlabs-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-339\" srcset=\"https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/brewlabs-150x150.png 150w, https:\/\/www.vancedesigns.com\/wp-content\/uploads\/2014\/04\/brewlabs-380x380.png 380w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-339'>\n\t\t\t\tLogo\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Too often overlooked as just \u201ccompany logo\u201d I believe in brand as a much bigger picture. I look at brand as a driving force to success that involves many aspects of design involvement. Brand definition is the starting point. Looking further, design should involve efforts towards brand position, Brand equity, and the continuing brand image.&hellip;<\/p>\n","protected":false},"author":5,"featured_media":201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"_links":{"self":[{"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35"}],"version-history":[{"count":4,"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":357,"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=\/wp\/v2\/posts\/35\/revisions\/357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=\/wp\/v2\/media\/201"}],"wp:attachment":[{"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vancedesigns.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}