Too often overlooked as just “company logo” I believe in brand as a much bigger picture. I look at brand as a driving force to success that involves many aspects of design involvement. Brand definition is the starting point. Looking further, design should involve efforts towards brand position, Brand equity, and the continuing brand image.…

Successful design leads to goals being accomplished with ease. A website serves the purpose of providing information and often a call-to-action. It is utterly important to me that my designs effectively use the brand and messaging to immediately answer: Where am I? What is the purpose of this site? What is the offer? Where is…

While I think there is some truth in the theory that classifying “app design” as its own category is simply fashionable, I do like to make the distinction that users are more task driven. With that in mind I come at app design from the perspective of creating direction over options. A user should be…

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus egestas, lectus sed rutrum auctor, ligula mi facilisis massa, non scelerisque augue velit eget turpis. Phasellus in arcu ac sapien scelerisque hendrerit. Vivamus eu nisl quis lectus dapibus tincidunt a id sem. Donec posuere eros enim, non pharetra nisi blandit et. Sed et est volutpat, dignissim…

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus egestas, lectus sed rutrum auctor, ligula mi facilisis massa, non scelerisque augue velit eget turpis. Phasellus in arcu ac sapien scelerisque hendrerit. Vivamus eu nisl quis lectus dapibus tincidunt a id sem. Donec posuere eros enim, non pharetra nisi blandit et. Sed et est volutpat, dignissim…

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus egestas, lectus sed rutrum auctor, ligula mi facilisis massa, non scelerisque augue velit eget turpis. Phasellus in arcu ac sapien scelerisque hendrerit. Vivamus eu nisl quis lectus dapibus tincidunt a id sem. Donec posuere eros enim, non pharetra nisi blandit et. Sed et est volutpat, dignissim…